3 Actions To Take Based on VRBO's 2021 Travel Trend Report
VRBO released its annual Trend Report to explore changing travel behaviors.
Eight out of ten families (82%) are already making plans for 2021, and those plans include frequenting fresh water, snuggling in cozy cabins, and (finally) taking that bucket list trip. This year’s edition of the report also revealed that some pandemic-era travel habits will stick around, like road trips, visiting the great outdoors, and mixing work and play.
Top findings from the 2021 VRBO Trend Report include:
#1. Pandemic travel habits will stick around: Road trips, an affinity for the great outdoors, and taking Flexcations – a longer stay combining work and play – show no signs of slowing down:
59% of families say they are more likely to drive instead of fly on their next trip.
61% of U.S. families said they are more likely to visit an outdoorsy destination than an urban one.
52% of travelers who took a Flexcation this year found the experience refreshing and 67% said they would do it again.
#2. Lakes, rivers and streams reign supreme: VRBO demand data reveals an uptick in destinations near lakes and rivers across the south, midwest and eastern regions of the U.S. VRBO’s top emerging destinations are all places where families can fish, camp and hike. Among the top five:
Emory, Texas – A place between two lakes filled with largemouth bass – also home to a small but mighty attraction, the A.C. McMillan African American Museum.
Slade, Ky. – Home to Red River Gorge, a hot spot for hiking, climbing and water sports – also close to Mammoth Cave National Park, rich with the history and stories of African American cave explorers who helped lay out the hundreds of miles of cave systems that make up the park.
Outer Banks, N.C. – A scenic coastal destination with flora and fauna aplenty.
#3. Time to go all out: Countless families canceled vacations in 2020, so they are willing to pull out all the stops when travel returns to normal.
65% of travelers plan on traveling more than they did pre-COVID and 33% are willing to spend more than they traditionally would.
54% say they are more likely to take their bucket list trip.
Actions to Take
#1 Update your listings, families are coming
-82% of families surveyed already have travel plans in mind for 2021
-65% of travelers plan on traveling more than they did pre-COVID and 33% are willing to spend more than they traditionally would
#2. Get Ready to re-book canceled trips
- 44% of travelers who had a trip canceled due to COVID-19 plan on rescheduling the same vacation
- 61% of families had a trip canceled due to COVID-19, travel is still top of mind.
Pandemic travel habits will still be around
-Contact your past guests to entice them to rebook with you (especially if there were direct bookers)
#3. Update your 2021 rates and availability
- Add amenities c to cater even more to children
- Update your property description to make it obvious that you are within a 3-hour driving distance of some major urban areas
The Trend Report also details trends about vacation planning, the desire to redo canceled vacations, and the most popular property types where families want to stay. Read more about the 2021 VRBO Trend Report here, and download the full report here.